Discovering leisure inside the superblock.


Arandra is a superblock consist of 5 towers located in Jakarta CBD. Due to the massive amount of real estate development in Jakarta, Arandra needed to stand out with something unique and powerful for the audience.

We discovered one unique facilities, beach pool, that used to be just a general facilities. We made it to be the iconic facilities of Arandra related with the market needs of staycation in this dynamic city.

From “Your Family’s Quality Home” we brought the leisure value to stand out with “Leisure Living in Downtown”.